PR Activity of NGO - Sahajeevan Old Age Home of Sutika Seva Mandir.
One of our old customer and friend Dr. Dilip Deodhar who is a
trustee of Sutika Seva Mandir (Dr. Kamlabai Godbole hospital- Laxmi Road, has
recently constructed Old Age Home at Bhugaon, near Pune. On Sunday April 28, 2012 Dr.
Deodhar had arranged visit of Donors to the Old Age Home. Now the construction
is in final stage. The entire Old Age Home is constructed on funds raised
through donations right from rupees one hundred to rupees fifty lakhs. Dr.
Deodhar had particularly arranged this visit to give information that how
donation amount is effectively utilized for the purpose. Almost 50 Donors were present on the
occasion.
Dr. Deodhar gave the information about Old Age Home. Facilities such lobby, multipurpose hall for
yoga and entertainment, rooms for doctor as well as staff, spacious lift which
can carry stretcher, solar energy system, library and many small things which
will give comfort to old people are made available with thorough planning. Dr
Deodhar mentioned that Sutika Seva Mandir do not accept any donation, subsidy
either from government or from any Political Party.
Actual land is owned by Kiran Thite who is Builder by Profession.
Somewhere in 2004 Dr Deodhar and Kiran Thite visited the plot and started
planning constructing Old Age Home. Both
had no money and decision was to construct entire project without government
aid and subsidy or donation from political person or party. Dr Deodhar appealed all his well wishers and
known people to help. In response to the appeal made by Dr. Deodhar, people
responded and donated about rupees two and half crore amount. During last one
and half year construction activity took speed and now they are confident that
the New Sahajeevan Old Age Home which will accommodate approx 40 persons will
be ready by June 2012.
One can see this visit as a PR Activity which offered
benefits like mouth Publicity and strengthening credibility in the minds of
existing as well as prospective donors.
This also gave great satisfaction to the entire staff of Sutika Seva
Mandir which will help boost their moral for future activities.
*****
Mahesh Gajendragadkar: Author is CEO of Pune Based Public
Relations Agency, Marg Relations
Thank you for highlighting the PR activity of NGO Sahajeevan Old Age Home. It's commendable to see efforts focused on supporting the elderly in Chennai. As the demand for luxury senior citizen homes in chennai rises, it's heartening to witness organizations like Sahajeevan addressing the needs of seniors with care and compassion. Providing a luxurious and dignified living environment for the elderly is essential, and initiatives like this contribute significantly to enhancing their quality of life. Keep up the excellent work in promoting the well-being of seniors in Chennai.
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