PR Activity: 

“Yashotsav “Get together of Yashaswi Institute of Technology.

Yashaswi Institute of Technology, an education institute running Various Diploma Engineering courses on “Learn and Earn” basis in Maharashtra.  Students learning under this scheme have to work in industry.  Yashaswi Institute of Technology provide them two hours classroom training in the industry premises only. While taking practical knowledge under the scheme students appear for semester exams of Yashwantrao Chavan Maharashtra Open University. After three years students get diploma from Yashwantrao Chavan Maharashtra Open University. At this point student holds Diploma along with three years experience.

Yashaswi Institute of Technology organizes three gatherings in a year for these students. Purpose to hold three gatherings in a year are to give feel to the students that they are students and not workers in an industry. Also this an opportunity for students to demonstrate their skills in the area of arts, literature, dances, singing, acting and so on. Few students take this opportunity to demonstrate their practical technological skills by displaying models of various machines.

This get together provides opportunity for Yashaswi Institute of Technology to reach officers of Industry where students are working. Officers from industry also can see talents of students in different area. For students it is an opportunity to interact with fellow students working in various industries and can share their learning experiences.

Since this learn and earn scheme is a first project under the National Skill Development Mission initiated by Prime Minister of India it is an opportunity for industry, academic institutes and students to set an example for industrial and academic growth for creating national wealth.

To see this event form Public Relations angle Yashotsav activity caters three types of public at a time one is industrial officers, students and entire faculty and staff of Yashaswi Institute of Technology.  This get together creates bonding and also further gives motivation to work for achieving success. Besides these benefits YIT gets publicity in print as well as electronic media. Posters and banners of Yashotsav gathering also create awareness among industrial belt and at the gathering venue. All put together good word about the scheme and YIT spreads to the larger public too.

Role of Marg relations in this event is to offer advice on publicity management, co ordinate with brand ambassador and to look after publicity through print media as well as co ordinate with advertisement agency.

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Mahesh Gajendragadkar: Author is CEO of Marg Relations Pune